About

Maktoub Studio is for women who find themselves in that uncomfortable gap between the life they have and the life they want.

I created it while navigating a crossroads of my own, after more than twenty years working in social change. That experience taught me that feeling stuck is rarely just about mindset. Our choices are shaped by relationships, responsibilities, identity, culture, money, fear and the assumptions we stop questioning.

Today, I bring transformational coaching together with systems thinking, behaviour change and design thinking to help you step back, see what is really going on, and find where you have room to move.

You don’t need to have your whole future figured out. We can question what no longer fits, explore possibilities and test small, real-life moves that help you discover what comes next.

My North African roots run through this work too. So concepts like: Niya or choosing with intention, Baraka or trusting all the possibiles, and Himma or finding the drive to move toward what matters.

Maktoub means “it is written.”, fate or destiny. I added Studio because I believe in agency and the unlimited ways our destiny can take shape.

We may not choose the circumstances we are born into, but we can still question the scripts, imagine what else is possible, and intentionally choose what we write next.

You can read more about me here.

If you’re at a crossroads, book a 30-minute conversation with me. We’ll talk about what is shifting, what you want next, and whether we’re a good fit to work together.

Heartfully,
Ratiba